About Me

Hi, I’m Anna Rose! I am a 24 year old marketing professional from Dallas, Texas. I am a graduate of the University of North Carolina in Honors Carolina with a major in Communications with a concentration in Interpersonal Communication and a minor in Advertising and Public Relations as well as Philosophy, Political Science, and Economics. I have recently completed my Master of Science in Marketing at Vanderbilt University with Owen Graduate School of Management.

I currently work at Highwire PR as an Account Associate. Through this role, I serve major technology clients such as AWS, SolarWinds, Torq, NinjaOne, Mr. Cooper, Paychex, and Cyera. My primary tasks include client support through external communication such as emails, action items, weekly reports, news scans and newsletters, and pre-call agendas. I am the primary owner of media lists, media bios and briefing documents, and press materials. Additionally, I was a crucial team member for AWS re:Invent and have secured press in cybersecurity media such as Security Boulevard.

While living in Nashville, I worked at Marbaloo Marketing as a Publicity intern. With over 30 entertainment clients, I produced weekly client wraps, press releases, media alerts and newsletters. I pitched public relations opportunities to media outlets and researched entertainment industry trends to strategically position clients. I supported clients at high profile live events including CMA Fest.

In the summer of 2022, I completed an internship at Lime Creative in London as the Social and Public Relations Intern. I independently designed a complete social media launch plan for client Ignite Heal including creating a media list, identifying a target market, increasing brand awareness, content creation ideas, and an influencer outreach strategy. I strengthened my paid and owned media skills through creating social media posts in Canva and writing copy for Lime Creative and Gaggenau’s Instagram and LinkedIn. In addition, I monitored social media account analytics to create a marketing report to be presented to the client Gaggenau.

I have additional social media experience as the Social Media Development and Strategy Intern for EATS2SEATS. I have implemented my marketing skills by raising social media views by 139% and curating a sales tactic that has enabled us to bring in over $12,000 for local non-profit organizations.

Additionally, I worked as the Senior Opportunities Intern for Honors Carolina for two years. In this position, I recruited, trained, and managed the Junior Opportunities Intern. I collaborated with alumni and campus department heads through email marketing to generate over 120 opportunities for students. Additionally, I promoted these opportunities to students increasing the number of applicants by 141% over the year.

I’m excited to showcase all my work!